Adrian Sng

By 23 January 2018

Adrian Sng
General Manager (Events Business)
SingEx Exhibitions

The man behind SingEx Exhibitions, a subsidiary of SingEx Holdings which is wholly-owned by Temasek Holdings, Adrian spearheads and charts the organic and inorganic growth for the company’s portfolio of events across Asia. These events spread across various industries including automotive, e-commerce and logistics, education, environment, technology, healthcare and lifestyle.

Prior to his current role, he was Director (Projects Management) at SingEx Exhibitions where he led and managed the company’s series of trade conference and exhibitions. He has successfully expanded the portfolio of events and launched them in new markets such as Africa, China, India, Indonesia and United Kingdom.

Before joining SingEx, he led business units across multiple offices in the Asia Pacific region for global trade show organisers Koelnmesse and Deutsche Messe AG.

Adrian is well-versed in the MICE trade and has over 15 years of experience managing and organising large scale B2B trade events in China, Japan, Korea, Singapore and Thailand. He also possesses a fine business acumen, and displays proficiency in M&A activities.

A natural leader and expert in the MICE field, he has trained, coached and developed show organising teams in Singapore, Hong Kong and Macao. He has been profiled in the Careers Guide 2010 published by Singapore Press Holdings for the MICE, Leisure and IR industry. He has won numerous awards namely the Trade Conference of the Year 2010 for IDEM Singapore and Association Conference of the Year 2008 for SIGGRAPH Asia 2008 by the Singapore Tourism Board.

A believer in continuous learning for his staff, he leads by example; having graduated with an Executive MBA with NUS.