James Morris P. Ileto
Vice President of UnionBank
Executive Director, UREKA Forum
As Vice President of UnionBank, James handles UnionBank’s Public Relations Affairs and UREKA, the Bank’s flagship corporate social responsibility project. He leads in forging key alliances with vital partners and stakeholders to further enhance the image and reputation of the Bank.
He joined UnionBank in October 2010 as the Business Head of its Global Filipino unit, and developed a digital and non-traditional plan to grow remittance inflows of the Bank.
Prior to this, he was in the Telecom industry, where he pioneered new products and marketing programs and also spearheaded innovative and “first to market” products, including Welcome SMS, Prepaid Roaming, Mobile Vending, and Mobile Banking.
Apart from a degree in Business Management from the De La Salle University, James also took up his Masters in Business Administration at the Asian Institute of Management in the Philippines.