Marie Therese Necio-Ortega

By 4 January 2018

Marie Therese Necio-Ortega, Director and Principal, Link Concepts Consultancy (Hong Kong) Limited

Provides strategic consultancy on organizational strategic marketing and corporate communications, branding, PR and governance consultancy to financial institutions, governments (Hong Kong, China and the Philippines), tourism management companies, start-up brands and non-profit organisations.

Led corporate and marketing communications at SM Investments Corporation, the holding company of SM Group of Companies engaged in retail, banking and property.

Served as a consultant to the Independent Power Producers Forum, a mainland Chinese thinktank, a Finnish wind company, a mid-sized financial services company in Hong Kong.

Led brand strategy and communications at Sun Life Financial Asia and oversaw regional and country teams in Hong Kong, the Philippines, Indonesia, China and India.

Directed the global communications strategy (offline and online) of the Peninsula Hotel Group, managed the international PR Agencies in UK, Germany, US and China; oversaw internal and external communications with the respective hotel PR teams in Japan, China, Hong Kong, US, Philippines and Thailand and authored the crisis communications management manual.

Developed marketing and communications strategies for luxury partnerships and promotions with American Express, Asia Jet and other top-tier brands for the Peninsula Hotels; led the marketing, promotions and sponsorships for the annual Quail Motor Show in Carmel, California and managed the worldwide PR agency-related and vendor-related functions.

Launched and managed communications initiatives at JW Marriott Hotel Hong Kong, led its internal and external communications strategy, oversaw strategic partnerships, F&B promotions, event partnerships, crisis communications, managed media relations and advertising budgets.

Supervised the launch and managed the website of Hyatt Regency Hong Kong. Undertook regional marketing and branding initiatives; oversaw PR, F&B, Events and media relations and advertising-related functions.

Led the press relations Asia-Pacific initiatives for Hyatt International Hotels during the development of the Grand and Park Hyatt hotels.

Managing the SM Story (its heritage, culture, business ethics, economic success, service, core businesses and sustainability), both offline and online, in a manner that is more engaging and relevant to regional and international stakeholders.